The Difference Between E-Commerce And E-Marketing? Many people are getting confused when they come across these terms and they don’t know the difference between them. So, in this article, we will be discussing what is e-commerce and e-marketing so that it becomes easy to understand and differentiate between the two concepts.
In simple terms, E-Commerce Marketing Companies can be described as using the internet to sell goods or services, whereas e-marketing refers to the marketing that drives traffic to those goods or services offered online by an e-commerce website.
Definition Of E-Commerce
E-commerce refers to commercial transactions that are undertaken via digital means. In addition to buying and selling goods, e-commerce encompasses a wide array of services including booking travel, reserving flights and hotels, scheduling health appointments, and many others. Businesses that sell products or services online are considered E-Commerce Marketing companies.
Ecommerce is often seen as an alternative to brick-and-mortar commerce; a concept that has revolutionized traditional retail models in recent decades. Although brick-and-market businesses have remained steadfastly popular with consumers, online sales continue to rise at a rapid pace. As a result, many analysts predict that E-Commerce Marketing Companies will account for over half of all U.S retail sales by 2020.
Difference Between E-Commerce And E-Marketing
One of many things that need to be considered when launching an e-commerce business is what channels will you use to market your products. While e-commerce and e-marketing go hand in hand, there is a difference between them. When it comes to E-Commerce Marketing Companies’ products online, there are two main goals.
The first is to draw new customers from outside your existing network into shopping with you. The second goal is to encourage current customers to continue shopping with you by increasing their purchase value over time. Both of these can be achieved through e-commerce or e-marketing.
Advantages Of E-Marketing Over E-Commerce
In today’s electronic world, marketing has become ‘e-marketing’. Hence, it has emerged as one of the major business strategies that would help a business grow by leaps and bounds. These days, most companies prefer e-marketing over e-commerce for various reasons like increased ROI, visibility, and market penetration.
Let us explore some key benefits of e-marketing over e-commerce 1. Visibility: In an e-commerce platform, you need to invest in SEO services so that your website is ranked higher on search engines like Google, Yahoo, etc., and then keep checking if you are getting leads or not. But in the case of E-Commerce Marketing Companies’ services, there is no need to pay any fees to Google or Yahoo! 2.
Conclusion
Every business is unique, so it’s hard to say exactly how e-commerce will fit into yours. If you want to start with a professional website, then you should consider outsourcing your web design and development (though be sure to get your hands on a sample first). If you plan to sell products in other ways, for example through social media or content marketing, then consider hiring an e-commerce expert.
Either way, keep in mind that as technology evolves, so must your strategy—and because every industry is so different, every e is different too! As always I would recommend checking out E-commerce Bytes they are a leading source of news on all things Ecommerce.
