Google Ads is a great platform for businesses looking to connect with new audiences, but in order to make the most of your advertising budget, it’s important to set up your bid strategy and budget correctly.
Your bid strategy is the foundation of your Google Ads account. It’s how you tell Google how much you’re willing to spend on each click and how you want your ads to rank in relation to other advertisers. There are a few different ways to set up your bid strategy:
1. Manual Bidding
When it comes to Google Ads, there are two main bidding strategies: manual and automatic. Manual bidding means you set a bid amount for each individual keyword. This gives you the most control over your bids, but it can be time-consuming to manage.
Automatic bidding is where Google sets the bid amount for each keyword automatically based on your target market and other factors. It’s usually more efficient because it takes care of some of the work for you, but it can also be less accurate if your target market is different than what Google considers “normal” or if your ad copy isn’t effective.
You should choose a strategy based on how much time you have available to spend managing ads, as well as how important accuracy and control are to you.
2. Automatic bidding
Automatic bidding is a great way to get more clicks on your ads, but it’s important to set up your bid strategy and budget correctly. This type bidding can be used for both search and display ads.
For search ads, you can set a maximum bid amount and Google will automatically adjust your bids to try and get you the most clicks possible within your budget. For display ads, you can set a target audience ( demographics such as age, gender, location) or an impression goal (the number of times your ad should be displayed before being considered successful).
Once you have set up automatic bidding, just keep track of how much money you’re spending on each campaign and make adjustments as needed.
3. Enhanced cost-per-click (ECPC)
There are a few different types of Google Ads bids you can use, and each has its own advantages and disadvantages. Enhanced cost-per-click (ECPC) is the most common type of bid, and it’s based on your likelihood of getting a conversion.
ECPC bids automatically raise or lower your bids based on how likely you are to convert. This means that you don’t have to worry about setting a specific budget; Google Ads will take care of all the math for you. However, ECPC bidding can be expensive because it uses more ad space and bandwidth than other types of bids.
If you’re only planning on running one or two ads per day, using an ECPC bid might be the best option for you. But if you plan on running more ads, or if your goal is to save money by using less ad space, then using another type of bid might be better for you.. You also need to set a budget when choosing a bid strategy: Your budget is the amount you’re willing to spend on your Google Ads (annonsere på Google) campaign each day.
Set up your budget
There are a few different ways to set up your budget:
Standard
There are a few other options available as well. You can set up a budget that automatically increases or decreases each day, based on how much you’ve earned in the past. This option is perfect for businesses that have fluctuating daily revenue. Or, you can use the “auto-bid” feature to increase your bids automatically as your ad clicks increase. Auto-bidding will help ensure that your ads are placed where they’re most likely to be seen and clicked.
Accelerated
When you’re setting up your Google Ads account, the first step is to choose a budget. After that, you can select an accelerated budget option to speed up the spending process. This will allow your ads to spend your budget faster in order to get more impressions. With accelerated budgets, you’ll see results sooner and be able to reach a wider audience with fewer clicks.
Shared
With the shared budget option, you set a budget at the ad group level and Google will automatically adjust your bids and budget to try and get you the most clicks possible. Once you’ve chosen your budget option, you need to set a daily budget. Your daily budget is the amount you’re willing to spend on your Google Ads campaign each day. Once you’ve set up your bid strategy and budget, you’re ready to start running your Google Ads campaign! Also read here digital marketing tips from thyuvas.com.
At Nutshell
By using your bid strategy and budget sensibly, you can limit unnecessary spending by assigning your ads to relevant searches. With the right strategy, you can even maximize the number of impressions you receive, helping to drive up the number of clicks your ads receive.
